Let's make a positive impact

Hi, I'm Alice. I think with you, and write for you.

Let's get real and make a positive impact.


years in communications


years in law

Global reach
eurojust logoprima donna logo

Welcome to clarity...

I’m a senior copywriter, content strategist and all-round creative force.

Equipped with over 20 years of researching and writing about solutions to the world’s most complex problems, I am here to make sure you WIN!

I was an international lawyer for over a decade, a communications lead for another decade and am now bringing the best of all my work together.

  • Brands hire me to get clear and make content that blows minds, explodes hearts and grows business.
  • Executives hire me to unleash their deep well of knowledge and experience to nail their personal and professional purpose. 
  • Agencies hire me because I get up to speed fast, was born to do creative work and deliver top quality, on time. Every time.

A creative force at your service

High IQ.

High EQ.

High Energy.

I open a world of solutions combining a fierce thirst for knowledge and creativity a go-go.

Known as the CEO whisperer, my superpower is prompting the best minds with great questions to unleash true stories.

Audio. Video. Written word.

All possible.

Tell me more

Examples of my work


Alice, help us bring out the human side of the business.

I was hired to co-produce a series of stories showing the difference Össur products make to people’s lives. We made a series of short films and written stories.

Here are two of my favourites:

Ossur Jean Francois (video)
Ossur Tanja Michel (video)
THE CLIENT: Tom Hoeve at Ossur

"We hired Alice to breath the human side of our business through our B2B and B2C comms. She exceeded our expectations in delivering great stories that have helped us reach our business goals. She's great to work with and we recommend her without hesitation."


Alice, empower us to produce copy reflecting our new brand voice.

I wrote copy reflecting the brand's transformation and new tone of voice. I also guided senior leadership and comms teams to do the same.

Visit website
CLIENT: Ian EVANs at ELSEVIER (via agency Eden Speikerman)

Working with Alice was fantastic. She brought a huge amount of energy and insight to the project. Alice worked closely with me to understand how we were looking to engage visitors to our new website, as well as the story we wanted to tell about our business. She was then able to weave these two imperatives together to create compelling, well-structured content that perfectly reflected our evolved brand and tone of voice.

United Nations

Alice, please re-write these incomplete, highly complex,  important research papers. We need the reader to quickly understand our peace keeping efforts.

I took complex, incomplete research papers and turned them into clear and impactful documents. The work was confidential and so as much as I'd love to, I won't show these.

The Clent: Marco Donati at UN HQ, New York

"Alice is exceptional in her ability to quickly grasp difficult concepts and contexts. She brings a unique combination of intelligence, creativity, and pragmatism to her work...and is a pleasure to work with."


Alice, help us show the world how we help finance get the best out of tech!

I co-produced and hosted a series of podcast interviews with C Suite Executives from companies including Discovery Inc, Randstad, Wolters Kluwer, Majorel and KLM.

Listen to podcast series
client: Jeroen Vinke

"Choosing Alice is a no brainer. We know when we work with Alice, she will deliver top quality, every time."

More client love...

Kristina Zumpolle
Zumflow, leadership solutions
"We got Alice on board to help shape and clarify some big ideas. She found clarity fast, wrote some laser sharp copy (including naming our event!) and helped us produce a course that is powering leaders to even greater heights. She’s a lot of fun to work with and we can’t wait to work with her again!"
Stijn van Oirschot
BlueWall, legal consultants
"Alice delivers extremely high-quality content, essential to the success of our clients marketing campaigns. With her unique and energetic approach, she is able to directly involve all stakeholders. Alice always manages to create lively, flawless, and to-the-point content which hits the bull's eye."
Keune, hair cosmetics
Anke Poelman
"Loved working with you! You have an optimistic vibe in both contact and in your copy. Good connection with our new brand values and delivered great assets. Appreciated your in depth conversation about the brief and feedback."

Top 3 reasons to pick me

I'm leaving you with no choice.


A total pro.

Here to knock it out of the park. What I'm doing here is my vocation. Be a total pro or go home I say.



Having fun is an EXCELLENT business case.


Extremely good looking.

Schedule a free 30 minute call.